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4 questions on website experience
One little survey monkey is asking four questions about your basic experience in finding information on a website. Improving usability and improving content is your goal during the design process as...
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Good web writing protects the narrative
It was a meeting of old school/new school when I suggested to my friend Rod how to improve his music review on John Mellencamp with better web writing.
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Basic user testing for the intro on your website
Questions answered by non-clients help us discover how others think about your business and what language they use to describe what you do. Basic user testing answers to these questions will make our...
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4 reasons that make me open your email
We all want others to like us. People like us when we provide something useful and something unique. Most people have an average of 3.1 email accounts (2.9 billion email accounts worldwide) so you are...
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Case for no auto-play video or audio
Audio-play audio or video will immediately get a website added to negative usability example lists, incessant mocking, as well as, post-dating the website (what is this, 2002?).
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Why test landing pages after site launch?
Landing pages are critical to overall website goals in that they direct users to a result or goal. Our best AdWords and retargeting efforts merely move users into this discovery position. The next step...
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Web is a cruelly literal place
The web is a cruelly literal place. Many people will be introduced to your brand through search. They will look for an answer to their question or search query and they are expecting a specific answer...
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Focus key elements of your landing page
A landing page is a specific page on a website crafted for visitors and designed to achieve a marketing outcome (and we love outcomes, don't we?). Any exposure to branding (TV/billboard/trade) will...
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